The digital era has been going on for years taking over the lives of anyone who happen to have at least one digital device. One prominent justification of the current culture is through music.
From the earliest (big) portable music players to smartphones and to really, really, small devices, no more are the days where music is hard to come by – or rather, too big to carry even if you say it’s portable.
Of all the ways to listen to music, streaming them online is perhaps one of top “go-to” picks. No wonder different companies are aspiring to monopolize the listeners and record labels. It’s a booming business.
Further cementing the trend into a lasting shift in society, the tech giant – Apple if not its rival – has come aboard on the sailing ship of the new era with a new platform called Apple Music.
Basically aiming to entice listeners to change their status from a free subscriber to rather paying one, Apple has taken many paths in order to accomplish just that.
One unoriginal but still notable strategy is through exclusive partnership with renowned artists in the industry. Successful artist and entrepreneur Pharrell Williams has signed an exclusive deal with the Apple company, in which it entails his singles to be available on Apple Music only. His new single, Freedom, was already used in the new ad of the company. (Hmm, could this be the start of a new album?)
Although a huge wow-factor, the sparkle of this partnership will most likely lose its vibrant in the times to come. But who cares? Apple wants it big and they will certainly make it big with every available strategy out there, including signing up prolific names in music in radio presentation such as Dr Dre, Drake, and Elton John. Beats 1 is a radio service accompanying the app.
Another splash to add in the launch of Apple Music is the availability of the Taylor Swift’s 1989 album.
Even though it’s not an exclusive deal, the fact that it is only available in this date to Apple earns it lots of brownie points.
The new music app, after the free trial, will cost $9.99 a month or some can opt for $14.99 a month, which is a family plan including a maximum of six members. A three-in-one pack with no adverts – music service, social network, radio station – Apple has ensured you’ll look nowhere else.
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