terça-feira, 26 de maio de 2015

The Hype in Taylor Swift’s “Bad Blood” Music Video

taylor_Swift_bad_Blood

If you think Taylor Swift’s break-up songs are the real deal breakers in her career, then you haven’t seen her single “Bad Blood” yet – although that’s kind of impossible.

“Bad Blood” from the album 1989 has been the series of speculations since its release – just like what you’d expect of Taylor Swift’s. Publications such as Billboard, Rolling Stone, Time, and The Washington Post point their finger to Katy Perry as the subject of the song, since the rumored attempted sabotage of the artist in one of Swift’s concert tour by hiring her back up dancers.

However, despite of the popularity of “Bad Blood,” it did not receive much of chart success compared to her other 1989 tracks like “Shake It Off” and “Blank Space.” On the other hand, it did not fail to earn Swift yet again another batch of compliments from its positive critical reception. Together with Kendrick Lamar, the collaboration is a powerful duo that brought out the best in the song.

If “Bad Blood” falls short off the mark compared to Taylor Swift’s famous single, then its music video brought it back up in the limelight of success. The music video has been causing the hype in social media even before its premiere, but that is to be expected when superstars are going to litter the 4-minute video. Directed by Joseph Kahn – the one who’s responsible for her 1989 “Blank Space” music video and Britney Spears’ iconic ones – the list of cast is sure to gain notoriety.

Comprised of stars like Selena Gomez, Hailee Steinfeld, Jessica Alba, Hayley Williams, Ellie Goulding, Lily Aldridge, Gigi Hadid, Lena Dunham, Zendaya, Ellen Pompeo, Mariska Hargitay, Cara Delevingne, Martha Hunt, and Cindy Crawford, they stormed the London scene in badass costumes with enormous explosion in the background to settle the score once and for all. (Taylor really shows here that she’s not someone to mess up with, either you’re a boy or a friend.)

This elaborate music video received numerous compliments such as a “futuristic neo-noir” by the Rolling Stone and the Time’s “most elaborate” music video of Taylor Swift. Inspirations from movies did not also hurt the success of the music video. The music video kicked Nick Minaj’s “Anaconda” as the most viewed for 24 hours after its release accumulating 20.1 million views.



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