We have seen it all. From the romantic balladeers, to the funky hip-hop groups, rappers of all colors here and there to the screeching sound of metal rock and percussions. We also witnessed artists that are easily classified as ‘different ‘from the mainstream musicians because of the approach and style that they use. We buy their albums, purchase them on iTunes and memorize the lyrics of their songs as if it was part of a chemistry exam that we need to pass. Over the last year, one artist had stood-out from the rest and is continuously making her name a staple to the worldwide music ensemble.
I know you choked on your burrito when you heard the name Lorde slowly making her way to the top of the music food chain. You think deeply and thought that this kid must be crazy but after the radio announcer had confirmed that she really is named as ‘Lorde’, you squinted and agreed that this is such a cool way to brand oneself.
Born in Takapuna and raised in Devonport, Auckland, Ella Marija Lani Yelich-O’Connor successfully penetrated the ever-so-tight international music scene with her first single, ‘Royals’.
With such a blossoming age of 18, Lorde had been considered as one prodigal kid as she unleash the power of singing and her creativity through song-writing. Mid-year 2013, Royals’ release had garnered worldwide media attention and went straight on top of the US Billboard Hot 100. Lorde had been a household name specifically to teenagers since they somehow felt a connection with the young singer because of age. Her popularity continuously spawns after the release of ‘Pure Heroine’, her first solo album. The album had been viewed as another quirky way of branding as the word ‘Heroine’ is somehow, syntax wise, connoted to the ‘heroin’, a party drug. Well, it clearly is a catchy way to garner market and generate the palpability of curiosity.
INFLUENCES
Lorde had been raised by parents who both are lovers of literature. In her early years, Lorde’s exposure to books and other literary stuff had paved and cemented her talent to write with sense. Her mother encouraged her to read as much books as she can. Quoting Lorde from an interview, “I guess my mum influenced my lyrical style by always buying me books. She’d give me a mixture of kid and adult books too; there weren’t really any books I wasn’t allowed to read. I remember reading Feed by M.T. Anderson when I was six, and her giving me Salinger and Carver at a young age, and Janet Frame really young too.
She cited Billie Holiday, Sam Cooke, the legendary Etta James and Otis Redding as some of her musical influences. Her parents really play a part of Lorde’s musicality as the records of Cat Stevens, Neil Young and Fleetwood Mac, all of which are her parents’ favorites, had been introduced to her as a kid. She also had a huge pull on rappers like J Cole and various electronic producers, stating that what impressed her on the aforementioned artists were their vocals being displayed in a very interesting way.
On the note of her skills in song writing, well-renowned authors as Wells Tower, Sylvia Plath, T.S. Eliott and Raymond Carver helped her immensely to develop her lyrical techniques and creative twists.
LORDE AND WHAT MAKES HER DIFFERENT?
Maybe the freshness that Lorde had put on the table is one of the many reasons why she was well-accepted by the general public. Her raw, yet not boring take on music had established her as one of the greatest artists of her generation. One thing that might also add up to the ‘wow’ factor that she possess is her age. Many would agree that there are many great artists her age but it is her talent in using adjectives and depictive phrases that sets her unique from the rest. Let’s face it, there are young singers too, but the question is, can they compose songs the same way Lorde did? The answer is a unanimous no.
Lorde’s chilling voice also adds spice to what she can offer vocally. Her simple attacks on high notes without really belting it out keeps us craving for more. You might even wonder if she can sing classic hits by Houston or Carey and you will answer your own wonder that no, Lorde is not a power diva and comparison is out of the question.
FUTURE PLANS
After bagging two of the most-coveted Grammy award for Best Pop Solo Performance and Song of the Year for Royals last 2014, this prodigy is set out to keep her fame (which she really hate) ablaze on the following years. December of 2013, Lorde had announced that a second studio album is on the works which she clearly depicted as totally different from her debut.
After releasing Yellowflicker Beat for Hunger Games: Mockingjay I, Lorde is venturing on performing on music festivals like the ever-famous and raved Coachella for the years to come.
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