With the music industry’s growing number of talents, artists and their handlers, together with the company they are signed up with had been finding ways to market their singers in the most unique way possible.
Many of them bank on their artists’ looks, others on countless tours reaching even the remotest of towns and some use airplay through music videos in promoting the singer and their newest release.
Music videos are technically accessible to anyone with a television set and this is one of the major ways that’s being used to showcase a single.
Speaking of which, we can all agree that Sia’s songs won’t be as smash as it should be without the help of the creative music videos accompanying it.
With SIa’s extraordinary voice and intellectual musicality, it is just and deserving that her label would do all things possible to furnish her singles with a breathless and noticeable video.
Chandelier had been memorable because of its simple yet astounding and hair-raising music video.
The song which talks about the melancholy and joy of being ‘drunk’ and independent would surely assume a storyline of a teenager, disheveled and losing it.
And yet, we were presented with a kid, of white hair and dance calisthenics only a professional would be able to name.
Just a small room with tattered walls, the most basic of furniture, an unmade bed, the normal dim you’d find on a shabby motel across the country.
And the kid used the room as her dance floor, flailing about and doing some incredible dancing that left us in gaping awe.
The kid on the video is Maddie Ziegler, an American child actress, dancer and model that had been Sia’s alter-ego on almost all of her released music video.
Aside from Chandelier, Ziegler also showed up on another Sia single, Elastic Heart with seasoned actor, Shia Labeouf.
Ziegler’s talent in dancing had been cultivated since she was two years old. Born Madison Nicole Zielgler, September 20, 2002, this 12-year old wonder had been around the industry by visible through numerous music videos and television shows.
Ziegler had been a spawn of the infamous Abby Lee Dance Company in where she had mastered some complex dances including tap, ballet, lyrical, contemporary, acro, jazz and aerial dance.
Aside from Sia, she also participated on music videos for artists Alexx Calise and Todrick Hall.
Last 2011, she and her mother were also featured on a reality show which documents lives of young singers from her dance school which is called Dance Moms.
Maddie Ziegler’s participation in Chandelier had been widely acclaimed and praised worldwide due to her impeccable talent in ballet and interpretation. Her short stint with Sia had been succeeded by doing two more songs from the same singer.
Chandelier received several accolades like being nominated at the 2014 MTV Video Music Awards for Video of the Year and winning Best Choreography.
The aforementioned genius brought about by Ziegler in Chandelier had been recognized by the 57th Annual Grammy Awards as a nominee for Grammy Award for Best Music Video.
Maddie Ziegler is also featured on another Sia classic, Big Girls Cry, just released this year.
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