The mother of all festivals. Rock in Rio will head its first stateside edition in Las Vegas in May 2015. Rock in Rio is considered as the legendary music festival.
It reinvents the modern music festival experience with its immersive combination of the biggest names in music and a massive entertainment attraction for fans and families.
Rock in Rio is considered as the most important festival in Brazil founded by Roberto Medina and one of the most notable in the world.
Since its inception in 1985, Rock in Rio has been a cultural phenomenon. Launched as a way to return joy and confidence to the people of Brazil at the end of a military regime, Rock in Rio’s inaugural event broke music festival records with 1.38 million attendees – five times larger than Woodstock.
Since that monumental concert, 13 Rock in Rio festivals have taken place across three countries with more than 7 million people attending and 1 billion more watching at home around the world.
More than 1,120 musical acts have heat up Rock in Rio stages over the years including Bon Jovi, Beyoncé, Rihanna, Paul McCartney, David Guetta, Bruce Springsteen, Metallica, Shakira and Muse.
And is expected will grow this summer at Rock in Rio Lisbon (Portugal) where The Rolling Stones, Justin Timberlake, Lorde, Arcade Fire, Queens of the Stone Age, Linkin Park and Ed Sheeran are expected to perform.
“In May 2015, World’s legendary music festival will touch down in the heart of Las Vegas, creating a magical experience for music fans, brands and the local community,” said Roberto Medina, founder, Rock in Rio. “After 30 years of entertaining audiences around the world, the time is right to bring the Rock in Rio experience to the United States, the biggest stage in the world.”
So Las Vegas should get ready to rock—in a big way! Located at a new, 37-acre custom outdoor festival area at the intersection of Sahara Avenue and the Las Vegas Strip, the festival will take over Vegas for two weekends in May.
A rock music weekend will run May 8 – 9 and pop music will take center stage May 15 – 16. On a scale like Las Vegas has never seen, Rock in Rio will build a permanent open-air concert infrastructure, custom-made to host the festival.
The massive music and entertainment venue, called the “City of Rock,” will be equipped to receive around 80,000 people a day. The City of Rock will feature five stages, including Main Stage and EDM Stage; streetscapes representing Brazil, U.S.A. and the U.K.; amusement park rides like roller coaster, Ferris wheel, zip line, etc. and a VIP area – all celebrating the global flavors of music, food and drink, art and more. Whoa! Sounds FUN, BIG and EXCITING!!!
To date, the City of Rock has been permanently constructed in three Rock in Rio host countries – Brazil, Spain, and Portugal – a mission that no other music festival has attempted. The impressive scale of the City of Rock provides ample entertainment experiences for fans – beyond the music – and welcomes sponsorship opportunities for brands looking to reach thousands of families and festival-goers.
Rock in Rio was the first event in the Americas recognized for its justifiable efforts.
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