Avid music lovers would definitely have an easy time identifying the difference between the Gramophone and the Moonman. With all due respect to Grammy’s Gramophone trophy, artists and music celebrities also vie into getting the celebrated Moonman, which is that of MTV’s Video Music Awards.
Dubbed to be Grammy’s reciprocal award-giving body specifically for videos and direction, the VMAs is an annual event worth the attention from the general music scene from all around the globe.
The glorious year of 1984 is when it all started. Madonna and Cyndi Lauper have dominated the first-ever VMAs with the latter winning the Best Female Video. After three decades, the 32nd installment of this well-respected award-giving body is set to take off in August, with high hopes of recognizing the best and most interesting videos of the past year.
It will be in August 30th that music and video production would again collaborate and be rewarded for all the genius and hard work they’ve put in together to come-up with products that either make or break a specific song. The MTV Video Music Awards will be held at the Microsoft Theater in Los Angeles, California to be hosted by pop superstar slash social media mogul Miley Cyrus. For this year, there will be a total of 15 sets of Moonmen to be given away.
The categories expected to be snatched again by one lucky artist or group includes Best Video in Social Message, Best Editing, Video of the Year, Artist to Watch, Best Pop and Rock Video, Best Male and Female Video of the Year, Best Hip Hop Video, Best Direction, Best Choreography, Best Collaboration, Best Art Direction, Best Visual Effects and Best Cinematography.
The nominees for this year’s VMAs have been announced just this 21st of July via Apple Music’s Beats 1. Taylor Swift, Ed Sheeran and Beyonce are the artists who have received the most nominations. Taylor Swift’s Bad Blood and Blank Space, both reached an astronomical fame, grabbed a total of nine accolades that includes Video of the Year. Sheeran and Knowles have six and five nominations respectively.
For this year’s Video of the Year, Sheeran, Swift and Knowles would compete against Bruno Mars’ Uptown Funk and Kendrick Lamar’s Alright. Creating tension for the Best Male Video involved Sheeran, Lamar and Mars again with The Weeknd and Nick Jonas for Earned It and Chains. Equally, female artists all have the same urgency in getting the title of Best Female Video with Swift and Knowles leading the pack and Nicki Minaj’s Anaconda, Sia’s Elastic Heart and Ellie Goulding’s Love Me Like You Do are trailing closely behind.
Other artists who have made it to the shortlist of nominees include Hozier for Take Me To Church, Maroon 5’s Sugar, Florence + The Machine for Ship to Wreck, rising artists like Fetty Wap and Vance Joy for Trap Queen and Riptide, Rihanna’s under the radar American Oxygen and the trio for the song Bang Bang, Nicki Minaj, Ariana Grande and Jessie J.
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