quarta-feira, 16 de março de 2016

Douse Yourself with Fresh Hip Hop via Rae Sremmurd

raes remmurd

It is rather an unusual feat when we see artists who are bound by flesh and blood act as a duo, trio or group. We are acquainted with solo acts or if it’s a group, they are rarely siblings. But just recently, the music world was shaken with the impressive presence of a uniquely named duo Rae Sremmurd and their talent is unmistakably a fresh treat for those who love the hip hop genre.

The duo Rae Sremmurd is comprised of brothers Khalif ‘Swae Lee’ Brown and Aaquil ‘Slim Jxmmi” Brown and have been active since 2013. Focusing on their sole genre which is hip hop, the quirkiness and weirdness that the brothers have brought to the plate have garnered them enough attention to be tagged as one of 2015’s most popular artists.

Rae Sremmurd started making magic out of music in the comfort of their home in Tupelo, Mississippi. They went with the name Dem Outta St8 Boyz and were the frequent center of attention in local parties and watering holes. Just like most musical aspirants, they have also gotten as far as auditioning to several contests and shows for some exposure such as R&B show 106 and Park.

Together with a former member Andre Harris, the trio made it big in this reality-based music show and got the chance to meet-up with huge music labels such as Def Jam Recordings and Sony. But as luck would not have it, the trio disbanded and never scored a music deal with the aforementioned outfits, and the brothers continued to perform as a duo in several shows and gigs.

It was in January 2014 that Rae Sremmurd managed to capture Ear Drummers Entertainment’s attention resulting in a contract which jumpstarted their careers at last. Immediately, the dice of fame started rolling for the brothers and their name is a frequent banner on hip hop charts and R&B lists.

Five days after they have closed a deal with Ear Drummers, their debut album was officially released under the title SremmLife. Surprisingly enough, the duo’s first attempt in making their music official through an album was welcomed positively and placed 5th on the US Billboard 200.

On its first couple of weeks, SremmLife was known for four singles, all of which found their rightful place on several music charts and became frequent requests in radio stations. The track No Flex Zone became even more popular due to pop diva Nicki Minaj’s rap version and Pusha T’s intervention, as it easily careened to a number 36 finish on the US Billboard Hot 100.

Right after the tumult success of their first single, the song No Type was released, making Rae Sremmurd all the more influential as it placed 16th on the same music charts. Due to the distinct and fresh approach on the hip hop genre, both singles were dubbed as platinum by the RIAA.

Two of the four singles now popularized by Rae Sremmurd are Throw Some Mo and This Could Be Us, which have also been effective follow-ups to how they started their first album. In the recently concluded BET Awards, the duo bagged themselves the Best Group Award and was nominated by the Billboard Music Awards for Top Rap Artist. In December 2015, the duo is set to release another album entitled SremmLife 2.


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