Yet again, another fusion of the greatest in the music industry became reality as the award winning band Coldplay and the alluring diva Beyonce joined forces in a catchy single paired with equally stunning music video that explores one of India’s important occasions, the Holi festival.
It’s all about the electrifying colors and the depiction of unique culture found in the country where the video was shot. We know how vast and unique Indian culture is and the current video for the latest collaboration of these popular international artists allowed us to get the gist of how beautiful their customs are. The imagery is accompanied by rawness as you get to see locals given ample exposure through their beautiful garments.
The Holi Festival in India is celebrated to welcome the spring season. The happy colors are exhibited through hued powders that people splash on their bodies and on everything around them. The amazingly festive vibe, the mix of culture, pop music and the appearances of Beyonce and Coldplay made this recent music video a success.
While the single was first heard on air back in December, expect a flood of popularity as this magnificent video gives more life to the already captivating song.
In the video, the ever stunning diva plays an actress with full makeup. Actually, it is noticeable that Queen B looked ethereal while wearing the traditional Indian outfits together with the equally beautiful head dresses. Adorned with luscious flowers on her background, the best-selling songstress radiated while humming her part on the song.
Meanwhile, Coldplay vocalist Chris Martin walked around the city mingling with the locals and having a good time. The video was directed by Ben Mor and features another lovely actress, Sonam Kapoor.
Official Video:
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