YouTube launches Red, its paid ad-free formula, but with music.
That’s it, it’s official. Just under a year after the “confessions” of Susan Wojcicki about a pay formula and without advertising on YouTube, the streaming service has announced the launch of Red YouTube. Available as of October 28 in the US, but without the international calendar, the subscription will be charged $ 9.99 per month in exchange for several services: watching videos without advertising, the ability to save content for offline consultation on smartphone or tablet, reading in the background on these devices and access to Google Play Music, knowing that a subscription to Red YouTube or Google Play Music will now synonymous with automatic subscription to the other service. As we reported early last April, the subscription will also offer access to exclusive content. These will emerge early 2016 and currently are moving to the US target, as evidenced by the shortlist of the channels concerned.
Meanwhile, YouTube has announced the upcoming launch of a stamped YouTube Music Service, but without venturing too much into details. For presentation, we learn that “YouTube Music is designed to make the discovery, viewing and listening to music easier than ever. Any song or artist you choose will set you on YouTube Music from a personal journey through one of the richest musical catalogs register, click a song you love and see where the music takes you. “As YouTube Gaming, the new service will be entitled to a dedicated application. “We are working to launch Red YouTube and our YouTube Music applications, Gaming and Kids on more markets in the near future,” says the subsidiary of Google.
Of course, the introduction of Red YouTube represents a very significant change. If we disregard Music Key, who never came out of beta and is unlikely to survive these ads, this is the first time the heavyweight streaming, owned by a titan of publicity, attempts to away from the free model that made its success. Subscriptions, which must also fund the Google Play Music catalog, they will be sufficient to compensate authors’ videos at least as generously as advertising? To win the bet, YouTube will have to convince mass, even as users are “free” of advertising already using ad blockers. Of course, an alternative would be to no longer tolerate these devices, like the approach taken by the powerful Axel Springer group in Germany. It is difficult, however, to risk altering the experience of users accustomed: just to see the reactions that can generate a single bug.
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