Most people are actually guilty of being too avid in following whatever’s in the mainstream music scene and tend to forget what the rest of the world has to offer.
We often rely on our fanaticism about things that are loved by most and comforted by the idea that following the norm would definitely give us the passport to participate in lunch break chats about a newly-released album.
Despite this, many people are still searching for who to venerate and the best artist to fill the void of their fanatical alter egos.
Though still co-existing with the mainstream, the world of music is a bountiful plateau of artists and acts content with the space given to them. Also in the world of music, pop is still around, and if this genre blooms during a normal conversation, the name Ahmed Chawki would definitely be brought up.
Born as Ahmed Chawki and more familiar today as just Chawki, this Moroccan artist has pretty much established himself as a talented singer since 2008.
Despite the fact that there hasn’t been much exposure for international fads, Chawki is still idolized on the stage that he’s been performing. Ahmed Chawki can be remembered best when he collaborated with Cuban-American rapper Pitbull for the very successful track entitled Habibi, I Love You.
Due to its catchy lyrics, the jumpy tones and lively general tune, this song easily climbed several music charts in the Middle East and Europe. ‘Habibi, I Love You’ was a summer anthem for teenagers and beach lovers during that season in 2013, and Ahmed Chawki is just starting to plot his strategies to garner a bigger and louder following.
This pop Moroccan icon can also be associated to the recently concluded 2014 World Cup when he performed with an equally-talented act Magic System for the song Magic In The Air which has been reverberating in the Belgian and the French music community.
Ahmed Chawki is also a known songwriter due to his early exposure to poem composing and poem recitals when he was young. He further expanded his vision into becoming a true blue music prodigy when he took several subjects in schools such as the National School of Theater and Singing and the Institute of Fine Arts.
It is with these kinds of exposure that Chawki was delegated as the Arab Music Festival’s grand winner in 2000, which opened the doors for him to perform with La Paloma.
Ahmed Chawki has participated in several musical events and music fests until the scrutinizing eyes and ears of RedOne finally caught the singer and saw him as a huge fish to be groomed to stardom.
Infusing Arabic and western cues, Ahmed Chawki is a cold douse of water to the seemingly weak Middle Eastern music scene at that time.
Some of the other tracks that made Ahmed Chawki’s name resounding are the likes of Time of Our Lives (which, same as Habibi I Love You, was given different versions depending on where it’s going to be played), Come Alive, It’s My Life and some locally produced songs such as Inta Iiya, Ya Nasini Ya Habibi, Ghaly and Ana Bahwak. Ahmed Chawki’s rise to fame somehow reached countries such as Belgium, France, Germany and Sweden’s respective music hit charts.
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